Europe Sticks a Knife Into Vegan Meat

The European Union is trying to put vegetables back in their box. From a report: The trading bloc's agriculture committee wants to ban vegan food products from using terms such as burger and sausage on their labels. The logic is that consumers expect their burgers to be made of pork or beef and will be duped by plant-based pretenders. More likely the region's livestock industry smells danger. Meat-alternative products made by companies like Beyond Meat and Impossible Foods appeal to a growing number of consumers that want to cut down on meat. A high-profile report from the EAT-Lancet Commission warned that red-meat consumption needs to halve by 2050 to avoid serious health and environmental problems. Whether or not consumers are fooled, vegan brands have found success in giving a meaty flavor to their marketing.

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